Tracking your ads is very critical to your success online. You
must, you must, you must, track your ads. Ad tracking allows you
to see where your traffic is coming from. Okay, let's say you've
just found this killer promotion to get the word out about your
product or service. You pay your fee, type in your URL, and
upload your ad(s) or banner(s).
How will you know if this program really produces the traffic it
claims? How will you know if this program sent you the traffic
that you do get? How can you gauge whether your advertising
dollars are paying off, ie, number of clickthroughs vs number of
sales? How will you know what your ROI is? The fact is, you
can't, and you don't - not without an effective tracking system!
That's why you need a robust ad tracking system that lets you
track your ads across multiple campaigns.
Use a Quality Service - Don't Settle For A Freebie Ad Tracker!
The first thing I want you to do is to get yourself a first-rate
ad tracker! Don't just settle for the freebie accounts that only
let you track one little ad. That freebie account is just to
give you a taste of what ad tracking can do for your business.
The goal is to get you to upgrade your membership. That's where
the real power comes in, especially if you have multiple
programs, products, and/or services to promote. Some automated
e-business systems even integrate the ad tracking right into the
system. That way, you can track ads for each of your products,
ad campaigns, newsletters, and anything else you want.
You can find Ad Tracker services all over the Internet. Just
type ad tracker into your favorite search engine. However, if
you have your own website and products/services, I recommend
using an automated e-business system with integrated ad
tracking. This gives you more control and versatility in your ad
tracking, allowing you to track whatever you want, with no limit
as to the number of trackers you can set up. some systems also
let you track your expenses. That way you can quickly see the
ROI of each of your promotions. See the end of this article for
more information on that.
Label Your Ad Trackers For Lightning Fast Reference! You must
label each of your trackers for later quick reference, so you
don't have to guess what campaign the tracker is for. This comes
in handy when your viewing your trackers and you have several
trackers for several campaigns displayed on your screen all at
the same time. At a glance, you'll be able to tell which of your
ad promotions is paying off, or which affiliates are performing
well, and which ones need your help. You can also see which
ezine promotions you would like to run again, and which ones you
should scrap. Are you beginning to see the extreme edge you can
gain by simply tracking your ads? I hope you do, 'cause this
stuff is crucial to your business!
Use Ad Tracking to Rescue Your Ad Budget! If the tracking
service you choose permits you to enter your ad expense as well,
then you've just stumbled upon a real Gem of a service. This is
called expense tracking, and what this does is allow you to see
what your Return On Investment (ROI) is for each of your ad
campaigns. Inside your ad tracker's control panel you should be
able to clearly see your visitors, your orders, you conversion
percentage, your sales, your expenses, and your profit, all at a
glance. If you cant' then what is that missing element worth to
you? Using the information from each of the things I just
listed, you should be able to get a firm grip on your
advertising budget, as well as discern which advertising mediums
produce the best results.
What Have You Learned? You learned that you MUST track your ads.
You learned that you should use a quality service, and dump the
"Freebie" account. You learned that you should label your
trackers for quick reference. You learned that you should use ad
tracking to manage your ad budget, as well as to weed out the
bad advertising mediums. Okay, now you've all got all the bases
covered, now find you an ad tracking service, GET TO TRACKING!
About the author:
Ettione, The Automation King, has combined
ad
tracking and e-business automation into a powerful
all-in-one system called ProWebWare.
Learn about Ettione's amazing ad tracking system here:
http://www.prowebware.com/ad_tracking.html
