© Copyright 2005 by Keir Smith
Is your email campaign really bringing in the results that it
should be?
If not, then it could be that your headlines are killing any and
all chances that you may have for getting your customers to
place their orders with you instead of your competitors.
But today we're going talk about a couple of tips for making
sure that your customers start placing orders with you on a
month to month basis and not your competition.
A good place to start will obviously be with your headline.
Without a doubt, this is one of the most important decisions you
will make in regards to your product. If you get this part
right, then your customers will click on your ad and go deeper
into your offer, get it wrong, and they'll just click away to
your competition. No exactly what you were looking for now was
it?
Do you know how frustrating it is to go through all the steps of
creating an email campaign, only to have it shot down because
you didn't spend enough time on your headline. Believe me, you
will want to put at least 80% of your time on this one area
alone.
So here's how you can guarantee that your headlines will see a
higher click through rate.
Basically you have to answer one question that your customers
want to have desperately answered...and that is what kind of
results can they expect to see from using your product or
service.
That's it.
Your headline's should speak of results.
For example, will your product increase their profits by as much
as 50%?
If so then how long will it take?
What's that you say, you say that you can see these kind of
results in less than 30 day's?
Fantastic!
Now throw that into your headlines.
"with only one small 3 minute tweak to your business, you can
increase your online profits by at least 50% or more in less
than 30 days, click here for all the details.
See you want to hint at possible results that your market can
achieve when they use your product or service.
And for my next tip, I'll share with you what I think is the
most important part of making your online ventures a shining
success.
What is it exactly that will determine whether or not your
online business stands on a strong foundation, or simply flops
over at the first sign of trouble.
Drum roll please....
The answer is you strategy.
Without a solid strategy in place to support your business than
even the best headlines will fall flat on their faces.
When I say strategy, I'm not talking about going way overboard
here with needless details. What I mean is that you'll want to
go through all the steps of a email marketing campaign.
Like headlines, offers, guarantee's, copy, target markets, etc.
So that only leaves one other question...
Are you ready for online marketing success?
If you've read any of my other articles then you should
definitely have the tools for creating a tidal wave of success.
About the author:
Keir Smith is the creator of "Email Strategies Explained", where
you'll find 4 tools for creating a successful MARKETING
STRATEGY. For a limited time you can grab your free course by
clicking here
