Choosing the right keywords can really increase your website
traffic by increasing your search engine ranking and by
encouraging visitors to stay on your site and return to your
site. Choosing the wrong keywords, though, can be disastrous.
There are five simple ways to choose your keywords wisely and
improve your web traffic.
The first, and perhaps the easiest, way to choose the right
keywords for your website is to brainstorm ideas with regard to
your individual goods and services. Sometimes simply the name of
your goods or services will work as an excellent keyword. For
example, if you offer writing services, consider "technical
writing" as you keyword. Creating a page around "writing" may
not get you the customers you deserve. Think specifically about
what you offer and create a page to advertise it. Within this,
though, you must remember to stay away from general keywords.
The competition for these keywords is rather stiff.
Thousands of sites are optimized for words like "computers," and
doing the same thing with yours can simply make it redundant and
hard for customers to find. Moreover, customers are more search
savvy than you are giving them credit for. If a customer wants
to find information on something specific, he or she will search
for something specific. For example, they may want to know about
flea treatments for their cat, but instead of searching for
"fleas" or "cat," they may search for something more specific
like a product name or type of treatment. If you feel you must
use a general keyword, try taking a keyword and adding a more
specific term to it. For example, if your key word is "cat," try
adding more specific terms like "behavior" or "specialist" to
that for site optimization. With these general terms, you might
also consider adding regional terms. If you service a particular
area of the country, you may have some regional terminology that
will help customers find you. Names of nearby cities or towns
can help as can terms that your customers know and respect. For
example, if you run a sandwich shop in New Orleans, you might
want to optimize for the term "muffuletta."
The second way to choose the right keywords for your website is
to use a service like Google Keyword Sandbox or Overture Term
Suggestion Tool. This way to choose your keywords can be a bit
time consuming, but in the end, it is certainly worth it. Start
with either service, and you'll end up with a huge list of
possibilities. Once you've finished with that service, pick
another and try running the same search. See what keywords you
have in common with the two lists.
The third way to choose the right keywords for your website is
to check your server log files. When someone visits your site
from a search engine, the words they used to find your site are
recorded in your server log files. Analyzing the actual files,
though, can take some work. You can use various methods to
examine those files depending on your server operating system.
It can sometimes be best to use a software program to extract
the information if you are not technically inclined.
The fourth way to choose the right keywords for your website is
to use a keyword counter service. These analyze your web page
and compare them with other, similar web sites. They offer you a
density percentage report and the top words for the two pages
based on their analysis. Keyword counter services are available
all over the internet in both free and costly forms. Choosing
the right service for you will simply be a matter of reading the
reviews.
The final way to choose the right keywords for your website is
to review sites that have both similar missions and products
with regard to yours. It is important to notice sites that have
rankings within the top ten on any given search engine. The
point here isn't to copy the site; it is to figure out which
keywords they are using to draw in potential customers.
Choosing the right keywords can be both a difficult and a long
process. However, if you pick the right terms, you won't regret
it based on your increased web traffic.
About the author:
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