10 No-Cost Powerful Marketing Strategies that will make you
more profits
How many of us have a huge marketing budget? If you are like me
then you know that you have to make every penny that you spend
on marketing really count.
Marketing is not as difficult as you may think. Here are 10
NO-COST marketing tips to help you make more profits for your
business. All you will have to do is invest some time and
effort.
Here they are:
1.Always spell your customer's name correctly. Check the correct
spelling and spell it correctly every time. You will be
surprised the impact that this has.
2.Recognise your customer's voice and greet them by name,
whether they are on the phone or when you meet them at your
premises. Your customer will feel extremely valued.
3.Remember specific things about your customers and bring them
up when you are conversing, e.g. details about their child, for
example he or she has just graduated, just married or whatever
topic that your customer likes to talk about. This gives your
customer a warm feeling, makes your customer feel that they have
a personal connection with you and shows that you are actually
interested in them.
4.Know what your customer likes. The best way to describe this
is to give the bar scenario, "the usual then", this makes your
customer feel special and valued.
5.Under promise and over deliver. For example, you have promised
to delivery an item for your customer, you know very well that
you can delivery it by the next day. Promise to delivery by say
the end of the week and then deliver it the next day. This has a
dual purpose, firstly the customer would be very impressed with
the speedy delivery and secondly it gives you some slack in case
you encounter any unforeseen delays (which the customer would
never need to know about, hence avoiding disappointment and
giving satisfaction)
6.Always remember to thank your customers, especially in the
case of receiving referrals. There is nothing worst than a
customer telling their friend, associate or colleague for
example "I recommended x and I did not even get a thank you" bad
news travels faster than good news; make sure that the only news
travelling is all good.
7.Always get feedback from your customers; this is an excellent
strategy to use to help you improve your services and get even
more sales.
8.In your advert copy give a deadline to encourage a quick
customer response. Examples include order before x date to
receive x % discount, limited offer ends x date. This will
prompt your customer to act quickly.
9.Word-of-mouth marketing is extremely powerful yet under
utilised "find ways to do what you do so well and so uniquely
that your customers cannot resist telling lots of other people
about you."
10.It's the little things that make the biggest difference. Add
little things that your customers will appreciate. For example,
free guides, hints, tips for using your product or service or
even a discount voucher for complimentary items.
About the author:
Ken Ajoku is an entrepreneur and the Senior Partner of
http://www.kajoku.biz , a company dedicated to GROWING
businesses by as much as 300%.
For Marketing Tips that you can put to use immediately to GROW
your business visit
http://www.kajoku.biz to receive Ken's
essential FREE Powerful Marketing report.
