Understanding Search Marketing in 2006 / 2007. By
Iwebresources.com (Sharad Saxena)
Visitors find related information by using a search engine. You
may have the most incredible website on the Internet, but it
will receive little or no traffic without search engine
visibility and ranking.
The goal for your website is to appear on the first or second
page of the search engines' results when your target users
searches keywords or keyword phrases. Because most people who
use search engines only look at the first page or two of the
search results. Search engines like Google, AltaVista, MSN etc
currently indexing over 10 billion pages; hence it becomes more
and more difficult to get listed in top rank.
The creation of original and high quality contents provides the
highest returns. It's extremely important to set aside time to
research on your content as content plays a vital role, if you
want to get listed in top rank of search engines. Content is
extremely important because it 's the content which is indexed
in search engines and on this indexing position of a website
depends in search engines. Also do some research to find good
keywords, which you think will be used by visitors to find your
website. Use good keywords with low competition. Content also
play a role to get inbound one-way links for your website as if
content is good then other web sites wants to link with your
website.
Link popularity in simply terms is the total number of web pages
that link to your web page or website. Search engines rank web
pages and websites by checking link popularity of your website.
Link popularity increase the visitor's traffic and getting good
web page rank given by search engines. Always try to increase
incoming links on your website, as incoming links are relevant
links which is relevant to your website services and products.
Incoming links helps to get targeted visitors who are looking
for similar type of services or products over web. Another type
of link exchange is reciprocal link in this type of link
webmasters exchange links with other in order to boost their
link popularity. Adding links in your website is a very
effective way to get direct traffic to your website.
At this time Google is at number one along with Yahoo! And MSN
Search at second and third place respectively. These three
search engines holds / represent between 85% and 95% of all
traffic that arrives at a website directed by a search engine or
directory service.
Try to add your website in all search engines and directories,
if you website get listed in Google it doesn't means that your
work is over. Try to promote and add your website in other
search engines also like MSN, AltaVista etc. And above all try
to list your website in Open Directory (Dmoz) as it is the most
important directory that exists on the web today.
MSN Search currently holds a smaller share of the search engine
market than Google or Yahoo! But MSN has the constant attention
of consumers, because of Microsoft's Internet Explorer, as long
as MSN has such a strong majority of the browser market they are
able to be in market for a long-long time. That's why try to
list your website in MSN Search also.
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