Copyright 2006 John C Alzza
Dear Friend!
Today I am going to introduce you to your new best friend, the
autoresponder!
One of the best ways to cultivate new business and save hours of
time is to use an autoresponder. An autoresponder gives you the
ability to follow-up *automatically* on the email addresses you
capture. Instead of wasting hours following up manually, you can
let your autoresponder follow up while you do the things that
you do best -- build your business...putter in the
garden...chase your kids around the house...catch up on your
power-napping. It's super effective!
An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.
Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct mail
campaign, you send out message after message until it`s no
longer cost-effective. This strategy yields a much higher
response rate than with a one-shot mailing (typically just 1% or
less).
-From the Research Labs: Research shows that, on average, A
PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real
chance at closing a sale.
BE IN THE TOP 10
If you apply this strategy to your Internet marketing campaigns,
you`ll have a real edge over the competition. Remember: 90% of
businesses do not follow-up with prospects!
TECHNIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don`t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS,
you`ll keep your prospect aware of your business and develop
credibility over time without being a pest.
TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines of
irresistible copy.
With the soft sell approach, you can contact your prospect once
or even twice a week with "valuable information" -- which
coincidentally mentions your product or service -- without
seeming like you`re over-selling. If you`re a vacuum cleaner
distributor, for example, send a newsletter on allergies and
dust mites, for example.
TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE
Give away a valuable training course via email that has special
appeal to your recipients! You can create a simple 3-day, 5-day,
7 day, or even longer course. And at the end of some of the
course lessons you can add a few lines of copy plugging your
product or service.
This, too, is a soft sell approach.
TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach. Simply
alternate your messages. A balance of 40% hard-sell and 60%
soft-sell is generally about right.
About the author:
Get all the techniques and a much further understanding of this
all at
http://fastestmoneymaker.com/pips.html Trust me, you will
thank me later if you take a look at my site!
