At first, people don't know it even exists. Then they come across a web site that tells them Internet marketing exists and that it's easy to do... if only they buy some ebook.

After reading a hyped up sales letter, they decide to buy and to magically start making a fortune online. After a few failed attempts they get discouraged and live the business. "It is too hard, it will never work for me", is what they say to themselves...

The reason they failed is very simple. They were falsely lead to believe that Internet marketing requires no work, no investment and is something that just happens. And if you already have a web site - boom - money starts rolling in.

The truth is a bit different and in this article I would like to expose the five things that any newbie to Internet marketing should know to avoid failure.

The first thing every newbie in the Internet marketing business should learn is how to sell. Seriously, this is one of the most important things. If you don't know how to sell, you've got nothing. Simply becoming an affiliate and putting some links up on web sites can work a little bit. But if you know how to pre-sell the product you're promoting, you'll see many sales made. This holds true even more if you're selling your own product. You have got to have a sales letter. It is the most important part of your marketing. Read on to learn where you can attain such knowledge...

The second thing newbies usually forget was said before by other online marketers, but is so important that I would like to mention it again. The first thing anyone should do after completing the web site is to plan or schedule the promotion of it. Simply write a weekly schedule:

* Monday: write and distribute an article; post on my blog (3 hours of work) * Tuesday: write and distribute a press release (2 hours of work) * Wednesday: post on my blog (30 minutes to an hour) * Thursday: do research and write another sequence of my autoresponder (2-3 hours of work) * Friday: get even more links to my site...

It's also a good thing to post to forums in your niche. But do it 30 minutes to an hour at most. Don't get lost on forums. Don't waste time. Your priority is to get your site more visitors and to build credibility for yourself.

Failing to plan promotion is practically a guaranteed way to failure or at least to prolonging the path to your success.

The third thing every newbie should know is: don't be afraid to spend some money. Be it on PPC, link exchanges or other advertising. Just make sure your ROI (Return On Investment) is positive. You should test your campaigns and always track everything. Invest in marketing courses and guides. An excellent course can be found at http://bestmarketingresource.com. It's very cheap and will teach you everything from how to write killer sales letters, autoresponders to how to optimize your web sites for search engines and much more. I found it particularly useful and think every newbie would greatly profit from it.

Fourth, newbies usually get sucked in the "how to" vacuum and begin to buy and read all the courses and then never implement what they've learned. One good course is enough to get you started. Surely you MUST educate yourself all the time, but just get one course and DO what they tell you to do. The course I recommend gives you ten one hour long interviews with the top experts in the field of Internet marketing plus a giant resource manual that will teach you every trick and technique to get your online business into the high gear - even if you've never done it before. It is officially the number one marketing course of the year 2005 and gives you everything you HAVE to know in order to succeed online. You can find it at http://bestmarketingresource.com.

The fifth and final thing I would like to touch is: people will never (or rarely) buy from you if they've never heard of you. They won't buy from "The Millionaire" or from "Thunder85", but from real people they trust and have heard of before, like Mark Joyner, Michael Glaspie, and [insert your name here]. This is a huge hint. Get known, build credibility and establish authority. I'll be talking about these things on my blog http://insidemarketing.blogspot.com soon so you're welcome to visit it.

This concludes the five things every newbie in the Internet marketing business should know in order to avoid failure and quitting too soon, because there's a lot of money to be earned on the Internet and with a little work and effort almost anyone can do it.

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