Many of the major search engines now factor link popularity into
their rankings so it is important to get as many quality Web
sites linking to your site as possible.

What is Link Popularity?
Link popularity is the total number of Web sites that link to
your site. As a result, increasing the number of relevant Web
sites which link to your site can improve your search engine
rankings and generate more traffic to your site.

Relevant Links
The type of Web site linking to yours is very important.
Exchange links with Web sites that have a similar theme or
content as yours. A link from a similar Web site will count
more towards your link popularity then a link from a Web site
with content which is not relevant to yours. For example, if
you have a real estate Web site, you should request link
exchanges from other sites that have content pertaining to
the real estate industry.

Avoid being Banned from Search Engines
Do not participate in link exchange programs or link farms.
Although this seems like an easy way to exchange links with
other Web sites, Google and many other search engines may ban
sites that participate in link exchange programs.

Create a Links Page
Before you request reciprocal linking with other Web sites, you
should set up a 'Links' page on your site. You can also add your
contact information so other Webmasters can request link
exchanges with you.

Once you are ready to start exchanging links with other Web
sites, it is best to look for sites that are in the same
general category as your site. The accepted method of obtaining
reciprocal links is to use the search engines and directories
to find sites that you would like to link to. Create a list of
Web sites and send an email to each Webmaster, complimenting
their site, and asking politely if they would like to trade links
with you. You should also include the URL of your 'Links' page
so they can see where their link will be listed. Once you have
agreed to exchange links, you should also send each other brief
descriptions of your Web sites to be included with the link.

Free Link Popularity Check
Knowing how many Web sites link to you is a key factor in
monitoring your link popularity. Sencia's Internet Marketing
team uses 'Link Popularity Check' on a monthly basis to check
the number of Web sites linking to www.sencia.ca as well as
our clients Web sites.

There are several freeware programs available that check the
link popularity of your Web site.
You can quickly find out how many people link to your site,
how many sites link to your competitors and how you compare
to other popular sites.

To find Link Popularity software, simply go to your favourite
search engine and use "Free Link Popularity Software" as your
keyphrase.

About the Author
Jason Bruce has been involved with Search Engine Optimization, Internet Marketing, Web development and Graphic design since 1998.
Jason is the Manager of Creative and Marketing Services for Sencia Canada Ltd., a Web development firm located in Thunder Bay, Ontario.
For more information about Jason Bruce and Sencia Canada Ltd., please visit www.sencia.ca